With the 2019 holiday season is quickly approaching, now is the perfect time to consider potential holiday marketing ideas for your business. Many real estate businesses will pause their marketing efforts throughout November and December, and as a result, may also miss out on several great opportunities for business. Continue reading to discover some easy and affordable holiday marketing ideas to end the year on a positive note. 

Create holiday-themed social media posts

The holiday season is a busy time of the year. In most residential areas, you can find a variety of holiday-themed events posted for the community. By promoting these events with social media posts or holiday content on your website, blog, or newsletter, you can reach your audience with informative content for the season. For example, creating a blog post for family-friendly holiday events in the community is an excellent start.

Send special holiday wishes to your clients

Wishing your clients a happy holiday season is an easy way to leave a lasting impression before the year ends. Doing so will also help to keep your business top-of-mind as they are seeking a real estate agent in the new year. People will appreciate your commitment to customer service, as well as the effort that you make to contact them directly. 

Boost engagement with holiday contests 

People love participating in social media contests during the holidays. If you are looking to grow your social media following, try hosting a social media contest this holiday season. Post about your contests, and be sure to offer prizes for the winners. The goal is to generate excitement and create brand awareness for your business during this busy time of year. By encouraging people to share your posts and contests with their friends and family, you are also working to gain new followers during the holiday season.