A strong social media presence will go a long way in the real estate industry. Social media giants like Facebook, Twitter, and LinkedIn are excellent platforms for promoting your listings, as well as selling your real estate services. If you want to grow your social media channels, you need to come up with a plan of attack to make the most out of your time and resources. If used correctly, social media sites can be excellent tools for growing your business. Continue reading and discover a few tips on how to improve your social media marketing strategy in 2019. 

Video Content 

For years, many businesses relied solely on written content to climb search engine rankings. However, videos have been proven to be more effective at connecting with audiences over social media. Today, people are more intrigued when they see a video online than a large block of text. They are also more likely to watch a video all the way through.


People love participating in contests on social media. If your aim is to generate some excitement over social media channels, contests are a great route to take because it will drive traffic to your website. Here is an example of a raffle you can run via Facebook:

“$25 Gift Card to ***Insert brand name here*** Giveaway!

Do the following to be entered for a chance to win!

-Like and share this post

-Like our Facebook Page

-Tag 3 friends in the comments section”

Engage with your audiences

Social media can be used to build relationships with potential clients. By engaging with your audiences over your social channels, you are helping to develop a level of trust. In addition, to live chat, you want to be sure that you maintain an active presence in the comments sections of your posts. Try your best to respond to questions routinely because it helps to show your commitment to customer service.