The more targeted the ad the more likely the user will interact with the advertisement. The more relevant the ad the more the user will interact. When the two are combined the opportunity increases exponentially. This is why Heavy Hammer believes that geo targeted ads are very important to the advertisers experiencing a higher ROI and providing relevant ads in conjunction with the geo targeted ad again multiplies the ROI. It can be more expensive on the advertisers side of the equation but when done well the return is so much greater that not providing this option to advertisers is considered negligent by Heavy Hammer.

The duties of an advertising platform are to provide the best service to the advertiser at a reasonable and fair cost. Not offering geo targeted ads is a method of generating more revenue for the advertising platform at the expense of the client.